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Six AI platform guides · reviewed 11 October 2026

Six AI platforms. Evidence for each.

Make your beauty business easier to understand and verify across ChatGPT, Gemini, Microsoft Copilot, Perplexity, Claude and Grok. Start with accessible pages and reliable facts, then measure the actual answers on each platform.

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See who ChatGPT, Perplexity, Gemini & Claude recommend instead of you

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Illustrative concept: six tinted glass orbs beside a serum bottle, one for each AI engineIllustrative

Choose a platform guide

ChatGPT

OpenAI
OAI-SearchBotSearch vs training

Verify search access and inspect the actual answer.

Gemini

Google
Gemini AppSeparate Search AI

Keep app sources and Search reporting separate.

Bing indexAI Performance

Check indexing and the scope of citation reports.

Perplexity

Perplexity AI
PerplexityBotVerified IPs

Separate search discovery from user-requested access.

Claude

Anthropic
Claude-SearchBotPublished IPs

Check the search, user and training roles separately.

Grok

xAI
Web searchX search

Distinguish retrieved sources from final citations.

What each platform lets us verify

PlatformAccess or use controlMeasurement boundary
ChatGPTOAI-SearchBot for search; GPTBot is separate.Consumer search answers and OpenAI API runs are separate.
GeminiGoogle-Extended covers specified grounding and training uses; no separate HTTP UA.Gemini App sources are not Google Search AI impressions.
Microsoft CopilotBing indexing plus robots/meta rules.AI Performance includes Microsoft and selected partner surfaces.
PerplexityPerplexityBot with verified IP; user fetches have different robots behavior.Consumer answers and API presets must not be pooled.
ClaudeSearch, user-request and training bots; published IP list.Record actual search activation, not just a settings switch.
GrokWeb/X tools documented; publisher crawler controls not located in this dated review.An encountered API source is not necessarily a final citation.

Work through the evidence in order

Access and discovery

Check public pages, canonical URLs, crawler policy and actual indexing where a search index is involved.

Facts a buyer can verify

Keep company identity, offer scope, specifications and supporting evidence consistent and current.

Comparable observations

Save the same questions, platform conditions, full answers and sources before judging a change.

Published coverage

SurfacePublished status
OpenAI API6 historical supplier-answer summaries · 21–26 September 2026
Perplexity API5 historical supplier-answer summaries · 26 September 2026
GeminiPending publication
Microsoft CopilotPending publication
ClaudePending publication
GrokPending publication

The September 2026 pilot contains extracted summaries, not full original responses. It is historical API research, not a current six-platform consumer benchmark. Use the measurement methodology to understand the scope and evidence needed for a new comparison.

Choose publisher controls by purpose

  • Search access, user-triggered visits and training use have different meanings. Check the official guide for the provider before changing robots or firewall rules.
  • Google-Extended combines specified Gemini grounding and training controls. Bing's noarchive/nocache rules also affect both answer use and training; they are not interchangeable with GPTBot or ClaudeBot.
  • Verify bot identity with the provider's current IP/DNS guidance. A successful request with a copied user agent does not prove an official crawler visited.
  • Google Search ignores llms.txt. Elsewhere, keep any navigation file optional and truthful; the reviewed guidance does not establish a cross-platform ranking effect.

Read Google guidance, Bing meta controls and the individual platform guides. See our editorial and evidence policy for how claims are reviewed.

Frequently asked questions

Which platform should we prioritize?
Start with the questions and markets that matter to your buyers, then fix the earliest verified access, indexing or evidence gap. Use an observed baseline to set priorities; a third-party referral share is not a measurement of your business.
Do we need six copies of every page?
No. Maintain one accurate set of company and offer facts, with useful pages for distinct buyer needs. Check each platform's access rules and measure each surface separately.
Are Gemini and Google AI Overviews the same measurement?
No. Gemini is one of the six consumer platforms here. Google Search AI Overviews and AI Mode are additional Search surfaces with their own eligibility rules and Search Console reporting.
Have all six platforms been tested in the published index?
No. The September 2026 supplier pilot contains dated OpenAI and Perplexity API answer summaries. Gemini, Microsoft Copilot, Claude and Grok samples are pending publication; the pilot does not establish six-platform consumer visibility.
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