How to choose a GEO agency: 10 questions to ask

Use these before you sign with anyone — including us.

Published · Updated · 4 min read · Alex Gao & BeautyGEO Research Desk

Short answer
  • Ask for the exact prompt list and how it will be re-tested.
  • Ask for monthly deliverables in numbers.
  • Ask for a sample report with raw answers.
  • Walk away from ranking guarantees.
  1. Which prompts will you track, and can we see them now? A provider who cannot show prompts cannot show progress.
  2. Which engines, how often, and how? API, manual, or a third-party tool — and which models.
  3. What exactly do you deliver each month? Pages, listings, fixes — in numbers.
  4. Can we see a real report with raw answers?
  5. Do you know our industry's buyer language? Ask them to name the certifications that matter in your category.
  6. Who writes, and who approves? Nothing about your capacity or clients should be published without your approval.
  7. What will you never do? Look for: no fake reviews, no undisclosed paid mentions, no invented facts.
  8. Do you guarantee a ranking? The right answer is no.
  9. What happens if we stop? You should keep every page and asset produced.
  10. Do you work with our direct competitors? You should be told before they do.
BG-STD-001 Evidence & Architecture Matrix

How BeautyGEO Structures How to choose a GEO agency: 10 questions to ask for AI Retrieval

AI answer engines cite beauty brands and cosmetics supply-chain companies whose product, clinical, manufacturing, and regulatory facts are machine-readable and cross-verified.

Evaluation DimensionTypical Unstructured Beauty WebsiteBeautyGEO Architecture (BG-STD-001)Verifiable Buyer & Retrieval Impact
AI Ecosystem ScopeTraditional keyword pages only; unparsed by LLM RAG retrieval6 Overseas AI (ChatGPT, Perplexity, Gemini & AI Overviews, Claude, Copilot, Grok) + 6 Chinese AI (Doubao, DeepSeek, Yuanbao, Kimi, ERNIE, Qwen) + Shopping & Regional AI (Amazon Rufus, Accio AI, Yandex Alice, Naver Cue:)Addresses the 69% of beauty AI citations otherwise captured by third-party directories (OmniIndex, CC BY 4.0)
Technical & Regulatory EvidenceKey specifications locked inside PDF brochures or image bannersPlain-text HTML INCI concentrations, clinical study summaries, MOQ & lead-time matrices, US FDA MoCRA, EU EC 1223/2009 CPNP, ISO 22716 / GMPC, ISO/IEC 17025, EAEU TR CU 009/2011 & China NMPA records20-signal technical readiness audited prior to publishing
Machine-Readable Entity GraphMissing or conflicting JSON-LD schema; no clean Markdown mirrorSynchronized Organization, Service, FAQPage JSON-LD + /llms.txt corpus & 1:1 .md mirrorsConsistent entity resolution across web search and LLM grounding
Published Commercial TermsOpaque custom retainers with no beauty regulatory fluency$499 (¥2,980) 30-Prompt Paid Audit (100% credited within 60 days) · Brand GEO $1,500–$6,000/mo · Supplier 8-Module Programmes $5,200–$14,800/yrFree 4-AI snapshot in 3 business days; paid 30-prompt audit in 5 business days

Frequently asked questions

How does BeautyGEO structure How to choose a GEO agency: 10 questions to ask for AI answer engines?
BeautyGEO translates verifiable product, formulation, manufacturing, and regulatory evidence — plain-text HTML INCI concentrations, clinical study parameters, MOQ/lead-time tables, regulatory filings (US FDA MoCRA, EU EC 1223/2009 CPNP, ISO 22716/GMPC, ISO/IEC 17025, EAEU TR CU 009/2011, China NMPA), Schema.org JSON-LD entity graphs, and Markdown mirrors — so AI engines can retrieve and verify facts without relying on PDFs.
What are the turnaround times and commercial terms for an initial AI visibility audit?
Qualified beauty brands and supply-chain companies can request a complimentary 4-engine AI visibility snapshot (3–5 buyer prompts with unedited screenshots, delivered within 3 business days) or order the 30-prompt Paid AI Visibility Audit ($499 USD / ¥2,980 CNY, delivered within 5 business days, 100% credited toward any monthly or annual retainer signed within 60 days). BeautyGEO does not guarantee specific AI rankings.
Which global, regional, and shopping AI platforms does BeautyGEO cover?
BeautyGEO covers 12 core global and Chinese AI engines — 6 Overseas (ChatGPT, Perplexity, Google Gemini & AI Overviews, Claude, Microsoft Copilot, Grok) and 6 Chinese (Doubao, DeepSeek, Tencent Yuanbao, Kimi, Baidu ERNIE, Alibaba Qwen) — alongside AI commerce & regional sovereign assistants including Amazon Rufus, Alibaba Accio AI, Yandex Alice/GigaChat, Naver Cue:, Yahoo! Japan AI, Mistral Le Chat, and Jais/ALLaM.
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