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Give Perplexity facts buyers can verify
Perplexity can link to public web sources when answering sourcing questions. The useful starting point is to make the company's own facts accessible and consistent, then inspect which sources a real answer uses. Source preferences seen in one pilot are not a rule for every category.
Access and evidence
| Check | What the evidence establishes |
|---|---|
| Search access | PerplexityBot supports search discovery and links, not foundation-model training. Official crawler roles. |
| User-request access | Perplexity-User handles user-triggered visits and generally ignores robots.txt. A direct visit is different from natural search discovery. |
| Identity check | Match the user agent and the relevant official IP list: search bot or user fetcher. |
| API changes | Sonar Chat Completions support ended on 27 September 2026. The migration guide describes model-by-model rewriting of synchronous/streaming requests to Agent API; asynchronous Sonar is unsupported. Migration details. |
| What to measure | Consumer answers, API configuration, retrieved sources and final citations are separate evidence fields. |
Practical priorities for beauty businesses
- Check search-bot permission and verified source IPs in firewall logs for the public pages that should be discovered.
- State MOQ with its unit, packaging format and customisation conditions; attach scope and dates to lead-time or certificate claims.
- Keep verified company facts consistent across your website and existing marketplace or directory profiles.
- Publish useful comparisons and original evidence. Do not infer that paid roundups or a particular page format will secure a citation.
- Treat API migrations, different presets and domain filters as changes in test conditions; retain the earlier results as a dated cohort.
How to measure this surface
Run consumer-app questions separately from Agent API experiments. A request restricted to your domain diagnoses retrieval within that restriction; it does not measure unprompted discovery. Record the actual model and tool settings rather than carrying forward the old Sonar label.
Follow the measurement methodology: keep retrieval, citation, factual accuracy and qualified enquiries as separate outcomes.
Historical API pilot
Illustrative buyer questions
Frequently asked questions
Why did an answer cite a marketplace instead of our website?
Does allowing PerplexityBot allow training?
Can the September Sonar sample be compared directly with a new API run?
How does Perplexity cite your manufacturing facility?
Perplexity relies heavily on direct web citations. Find out which industry directories and pages it trusts for your product line.
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- 4 Frontier AI Platforms Tested3–5 representative buyer prompts tested on ChatGPT, Perplexity, Claude, and Gemini.
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