Process · deliverables · reporting

How BeautyGEO Works: 6-Step Beauty GEO Process & Deliverables

Every programme starts from a fixed set of buyer prompts and ends every month with the same prompts re-run. Everything in between is designed to change what the AI engines find when they look you up.

The six steps

01

Baseline

We fix 30 real buyer prompts for your category and record what six AI engines answer today — who is named, in what order, citing which pages.

02

Entity

We make the facts about your company unambiguous: legal name, factory, certifications, MOQ, capacity, markets — the same everywhere.

03

Evidence

Specs, audits and certificates move out of PDFs and images into structured, verifiable web pages with schema markup.

04

Answers

We publish the pages buyers' prompts actually need: category pages, comparison and sourcing guides, FAQs — in English, answer-first.

05

Sources

We build the third-party trail AI engines cross-check: directories, industry listings, LinkedIn, trade media.

06

Re-test

Every month the same prompts are re-run. You see the answers, not just a score — and what we change next.

Timeline

WhenWhat happensYou receive
Week 1–2Prompt set agreed; baseline run on six engines; document collectionBaseline report with raw answers
Month 1Company-facts page, schema, crawler access, evidence pagesEntity foundation live
Months 2–3Category pages and buyer guides; first third-party listings4 new answer-first pages per month
Month 3+Monthly content, source building, re-test and adjustmentMonthly report and next actions

How results are reported

Three layers, every month

  1. Visibility — in how many of the fixed prompts you are named, per engine, and in what position.
  2. Sources — which of your pages and which third-party pages the engines cite.
  3. Business — AI-referred visits (from analytics) and inquiries that mention an AI source.

What we never do

  • Report a single opaque "AI score" without the answers behind it
  • Change the prompt set to make numbers look better
  • Publish claims you have not approved
  • Buy mentions, fake reviews or undisclosed paid placements

Measurement and publication standards

Our measurement methodology defines the prompt cohort, platform surface, evidence and missing-run states. The editorial policy explains how we label claims, public summaries and corrections.

Preparing for an exhibition? See GEO before and after a beauty trade show. Start technical checks with the AI readiness self-check; its score is not an AI recommendation result.

What we need from you

  • Certificates and audit reports (ISO 22716, GMPC, FDA registration, BSCI, customer audits — whatever is real)
  • MOQ, lead time and sampling time per product line
  • Capacity, equipment list and cleanroom class where relevant
  • Markets served and compliance documentation by market (MoCRA, CPNP, UKCA, NMPA)
  • Product specifications and approved claims
  • A named contact who can approve content

Frequently asked questions

How much of our team's time does it take?
About two hours in the first month to hand over documents and review the fact sheet, then roughly one hour a month for technical questions and approvals.
Who approves the content?
You do. Nothing about your capacity, certifications, clients or products is published without written approval from your team.
Can we stop the programme?
After the first three months, retainers can be cancelled with 30 days' notice. Everything we built — pages, content, schema — stays yours.
Do you work on our existing website?
Yes, on any platform (WordPress, Shopify, custom, static). If you prefer, we deliver pages and code for your developer to publish.
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